Luxury consumption in China

Q1. Which city in China do you live in? 填空题

文本填空题

Q2. When were you born? 选择题单选

A. Between 1953-1979

B. Between 1979-1997

C. After 1997

Q3. Are you Male or Female 选择题单选

A. MALE

B. FEMALE

Q4. Do you have children? 选择题单选

A. YES

B. NO

Q5. How often did you travel overseas before the COVID-19 pandemic? 选择题单选

A. NEVER

B. VERY FEW YEARS

C. ONCE A YEAR

D. MORE THAN ONCE A YEAR

Q6. How much of your shopping is done online (ecommerce and mobile)? 填空题

文本填空题

Q7. How much of your spending on non-necessities (clothing, bags, accessories, jewelry) was done domestically (in China) compared to overseas between 2018-2022? 填空题

文本填空题

Q8. How much of your spending on non-necessities (clothing, bags, accessories, jewelry) is done domestic (in China) compared to overseas before 2018? 填空题

文本填空题

Q9. Have you purchased luxury goods in China (including online) in the last 4 years? 选择题单选

A. YES

B. NO

Q10. Have you purchased luxury goods overseas in the last 4 years? 选择题单选

A. YES

B. NO

Q11. Do you intend to purchase more luxury goods domestically (in China) or overseas after the COVID-19 pandemic? 选择题单选

A. IN CHINA

B. OVERSEAS

Q12. How much percentage of luxury goods purchases do you do online versus offline? 填空题

文本填空题

Q13. How much percentage of information about luxury brands and products do you get online versus offline? 填空题

文本填空题

Q14. How much do social media platforms (including posts by friends, family members, brands, influencers and celebrities) influence your luxury goods purchases? 选择题单选

A. 1

B. 2

C. 3

D. 4

E. 5

F. 6

G. 7

H. 8

I. 9

J. 10

Q15. Have you seen an increased emergence of Chinese luxury brands since 2018? 选择题单选

A. YES

B. NO

Q16. Have you purchased any luxury goods from a Chinese luxury brand? 选择题单选

A. YES

B. NO

Q17. Has your perception (quality, designs, brand image) of Chinese luxury brands improved over the last 4 years? 选择题单选

A. YES

B. NO

Q18. Have you seen more Chinese celebrities and influencers used in foreign luxury brand advertisement and campaigns since 2018? 选择题单选

A. YES

B. NO

Q19. Does the use of Chinese celebrities and influencers in foreign luxury brand advertisement and campaigns make you feel more positive about the brand? 选择题单选

A. YES

B. NO

Q20. Have you seen more Chinese elements (e.g. characters, symbols) being incorporated into the product designs of foreign luxury brands since 2018? 选择题单选

A. YES

B. NO

Q21. Does the use of Chinese elements in the products of foreign luxury brands make you feel more positive about the brand? 选择题单选

A. YES

B. NO

Q22. Do you feel like foreign luxury brands could improve their digital strategy (including social media strategy) in China? 选择题单选

A. YES

B. NO

Q23. Do you feel like Chinese brands adapt to new popular digital platforms better and quicker than foreign brands? 选择题单选

A. YES

B. NO

Q24. What are the most important factors influencing your purchase of a luxury good? 选择题多选

A. Brand image/recognition

B. Brand history

C. Quality

D. Design

E. Popularity/ Trendiness

F. Uniqueness

G. Sustainability/ Brand responsibility

H. Recommendation by friends and family

I. Recommendationbycelebrities/influencers

Q25. How important is the shopping experience to you when purchasing luxury goods? 选择题单选

A. 1

B. 2

C. 3

D. 4

E. 5

F. 6

G. 7

H. 8

I. 9

J. 10

Q26. How important is a luxury brands digital engagement (communication) to you when purchasing luxury goods? 选择题单选

A. 1

B. 2

C. 3

D. 4

E. 5

F. 6

G. 7

H. 8

I. 9

J. 10

Q27. How open are you to trying new, unique, niche, smaller foreign luxury brands? 选择题单选

A. 1

B. 2

C. 3

D. 4

E. 5

F. 6

G. 7

H. 8

I. 9

J. 10

Q28. How much money do you spend on luxury products versus experiences (e.g., restaurants, travel, activities etc.)? 填空题

文本填空题

问卷题目预览

分享到

相关模板

Luxury consumption in China

怎样简单方便利用微信免费进行调查问卷活动？

问卷题目预览

怎样简单方便利用微信免费进行调查问卷活动？

分享到

相关模板