中国奢侈品消费 Luxury consumption in China
市场调研
29 题
46 次使用
问卷题目预览
Q1.
您来自哪个城市
Which city in China do you live in?
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Q2.
您出生的年份
When were you born?
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Q3.
您的性别
Are you Male or Female
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Q4.
您有孩子吗
Do you have children?
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Q5.
新冠之前，您的海外旅行周期
How often did you travel overseas before the COVID-19 pandemic?
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Q6.
您有多少购物是在网上完成的（大约值，如：10000）
How much of your shopping is done online
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Q7.
您常用社交媒体吗？
How often do you use social media platforms?
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Q8.
2018-2022 年间，在国内，您在非必需品（服装、箱包、配饰、珠宝）上的支出有多少？（大约值，如：10000）
How much of your spending on non-necessities (clothing, bags, accessories, jewelry) was done domestically (in China) compared to overseas between 2018-2022?
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Q9.
2018 年之前，在国内，您在非必需品（服装、箱包、配饰、珠宝）上的支出有多少？大约值，如：10000）
How much of your spending on non-necessities (clothing, bags, accessories, jewelry) is done domestic (in China) compared to overseas before 2018? (RANGE)
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Q10.
过去 4 年您是否在中国（包括网上）购买过奢侈品？
Have you purchased luxury goods in China (including online) in the last 4 years?
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Q11.
您最近4年是否在海外购买过奢侈品？
Have you purchased luxury goods overseas in the last 4 years?
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Q12.
在 COVID-19 后时代，您打算在国内（中国）还是海外购买更多奢侈品？
Do you intend to purchase more luxury goods domestically (in China) or overseas after the COVID-19 pandemic?
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Q13.
与线下相比，您在线购买奢侈品的比例是多少？（如，1:2）
How much percentage of luxury goods purchases do you do online versus offline? (RANGE)
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Q14.
与线下相比，您从线上获得的奢侈品牌和产品信息的百分比是多少？（如，70%）
How much percentage of information about luxury brands and products do you get online versus offline? (RANGE)
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Q15.
社交媒体平台（包括朋友、家人、品牌、影响者和名人的帖子）对您的奢侈品购买有多大影响？
How much do social media platforms (including posts by friends, family members, brands, influencers and celebrities) influence your luxury goods purchases?
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Q16.
自 2018 年以来，您是否看到中国奢侈品牌的崛起？
Have you seen an increased emergence of Chinese luxury brands since 2018?
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Q17.
您购买过中国奢侈品牌的商品吗？
Have you purchased any luxury goods from a Chinese luxury brand?
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Q18.
过去 4 年，您对中国奢侈品牌的认知（质量、设计、品牌形象）是否有所改善？
Has your perception (quality, designs, brand image) of Chinese luxury brands improved over the last 4 years?
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Q19.
自 2018 年以来，您是否看到更多中国名人和影响者用于外国奢侈品牌的广告和活动？
Have you seen more Chinese celebrities and influencers used in foreign luxury brand advertisement and campaigns since 2018?
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Q20.
在国外奢侈品牌的广告和活动中使用中国名人是否让您对该品牌更加积极？Does the use of Chinese celebrities and influencers in foreign luxury brand advertisement and campaigns make you feel more positive about the brand?
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Q21.
您是否看到2018年以来，国外奢侈品牌的产品设计中融入了更多的中国元素（如文字、符号）？
Have you seen more Chinese elements (e.g. characters, symbols) being incorporated into the product designs of foreign luxury brands since 2018?
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Q22.
在国外奢侈品牌的产品中使用中国元素，是否让您对品牌感觉更积极？
Does the use of Chinese elements in the products of foreign luxury brands make you feel more positive about the brand?
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Q23.
您觉得外国奢侈品牌是否可以改进其在中国的数字化战略（包括社交媒体战略）？
Do you feel like foreign luxury brands could improve their digital strategy (including social media strategy) in China?
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Q24.
你觉得中国品牌比外国品牌更好更快地适应新的流行数字平台吗？
Do you feel like Chinese brands adapt to new popular digital platforms better and quicker than foreign brands?
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Q25.
影响您购买奢侈品的最重要因素是什么？
What are the most important factors influencing your purchase of a luxury good?
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Q26.
购买奢侈品时，购物体验对您有多重要？
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Q27.
在购买奢侈品时，奢侈品牌的数字参与（沟通）对您有多重要？
How important is a luxury brands digital engagement (communication) to you when purchasing luxury goods?
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Q28.
你对尝试新的、独特的、小众的、较小的外国奢侈品牌持开放态度吗？
How open are you to trying new, unique, niche, smaller foreign luxury brands?
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Q29.
与体验（例如餐厅、旅行、活动等）相比，您在奢侈品上花费了多少钱？（大约值，如：10000）
How much money do you spend on luxury products versus experiences (e.g., restaurants, travel, activities etc.)?
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